Welcome to Echo Valley™
Home of the Batty Batz™
Somewhere beyond the Misty Peaks, where moonlight lingers a little longer and every lantern glows with a touch of magic, lies a hidden place few have ever seen.
A place where forests whisper stories.
Where rivers sparkle beneath endless stars.
Where every tiny bat has a personality far bigger than its wings.
Welcome to Echo Valley™.
Home of the Batty Batz™.
More Than Plush
Batty Batz isn't just a plush collection.
It's a living world.
Every Batty Batz is an official resident of Echo Valley with a unique story, personality, home, dreams, friendships, favorite foods, and adventures waiting to unfold.
Some are dramatic.
Some are sarcastic.
Some are chaotic.
Some are determined.
Some accidentally create disasters.
Some quietly save the day.
Each one has flaws.
Each one has strengths.
Each one has a story.
And every story continues when they're adopted.
The Legend of the Moon Crystal
Long before anyone outside the valley knew Echo Valley existed, a magical crystal rested deep beneath the Great Echo Cave.
The Moon Crystal wasn't simply beautiful.
It was alive.
Every laugh.
Every act of kindness.
Every adventure.
Every friendship.
Every story shared beneath the moon filled the crystal with magic.
As long as its light shined, Echo Valley flourished.
Flowers bloomed year-round.
Lanterns floated effortlessly through the night.
The forests remained enchanted.
The rivers shimmered with silver light.
And the Batty Batz lived happily together beneath its glow.
Why the Batty Batz Leave Echo Valley
The Moon Crystal has one extraordinary gift.
Every so often, it chooses a Batty Batz.
Not because they're the smartest.
Not because they're the strongest.
Not because they're perfect.
It chooses them because somewhere beyond Echo Valley, someone is about to need exactly who they are.
Some become a child's first best friend.
Some sit beside an artist's sketchbook.
Some guard overflowing bookshelves.
Some travel the world in backpacks and suitcases.
Some watch over cozy gaming rooms.
Some become treasured collector's pieces.
Some are passed from one generation to the next.
No matter where they go, every Batty Batz carries a little piece of Echo Valley with them.
Everyone Has a Batty Batz
Batty Batz was never created for one age.
It was created for anyone who's ever seen a little of themselves in a character.
Maybe you're bold like Finn.
Maybe you're convinced you're royalty like Rosalie.
Maybe you're quietly watching everything like Gray.
Maybe you're wonderfully chaotic like Ziggy.
Maybe you feel everything deeply like Lola.
Maybe you're always trying to help like Piper.
There isn't a "right" Batty Batz.
There isn't a "wrong" Batty Batz.
There is only the one that feels like home.
Adoption Begins a New Story
Every Batty Batz begins life as a resident of Echo Valley.
Their next adventure begins when they're adopted.
Each adoption includes more than a plush.
It welcomes a new resident into your home.
Every Batty Batz includes:
• Premium collectible plush
• Character Card
• Official Adoption Certificate
• Birth Certificate
• Collector Number
• Character Story
• Digital episode access
• Membership in the growing world of Echo Valley
Every adoption becomes part of the Batty Batz story.
Generation One
The Bratty Bats™
Every world has its legends.
These six tiny troublemakers are where it all begins.
Meet the first official residents of Echo Valley.
Finn — "Tiny Tyrant"
Small enough to fit in your backpack.
Confident enough to run the entire valley.
Rosalie — "Princess Problems"
Absolutely convinced she's royalty.
No one has the heart to argue.
Gray — "Side Eye"
The quiet observer who notices everything.
Especially what everyone else misses.
Ziggy — "Chaos Gremlin"
Professional curiosity.
Part-time disaster.
Full-time adventurer.
Lola — "Drama Queen"
Every emotion deserves a standing ovation.
Every ordinary day deserves a grand finale.
Piper — "Oopsie"
Trips over everything.
Never stops helping.
Always believes every problem can be fixed.
Echo Valley Is Always Growing
Echo Valley isn't a single story.
It's an expanding world.
New neighborhoods.
New festivals.
New residents.
New mysteries.
New friendships.
New collectibles.
Generation One is only the beginning.
Every future Batty Batz collection introduces new characters, new districts, and new adventures that continue to grow the world one story at a time.
Collect. Watch. Read. Explore.
Batty Batz is a character universe designed to be discovered.
Collect your favorite residents.
Watch animated adventures.
Read their stories.
Explore Echo Valley.
Celebrate seasonal festivals.
Unlock hidden surprises.
Grow your collection.
Most importantly...
Find the Batty Batz that reminds you a little of yourself.
Welcome Home
Whether you're discovering Echo Valley for the very first time...
Or you've been collecting since Generation One...
There's always room for one more Batty Batz.
Because every resident has a story.
And every story becomes a little more magical when it's shared.
Welcome to Echo Valley.
Your adventure starts now.
